Privacy Policy

Last Updated: April 13, 2012

The website www.ekoloko.world (the “Site”) is operated and presented to Users by Virtual Tweens Ltd., 29 Harash Street, POB 7357, Hod HaSharon, Israel 45240 (“We, Our or Us”). This Privacy Policy sets forth the information practices of the Site, including Our collection, use and disclosure of information.

We are committed to safeguarding any personal information collected on the Site. We ensure that Our Privacy Policy and information practices conform to the United States Children’s Online Privacy Protection Act, other applicable data privacy laws, and all other applicable legislation.

We reserve the right to amend this Privacy Policy at any time at Our sole discretion. We will inform Users of the Site of any such amendments by posting a new Privacy Policy on the Site home page including a clear indication of the new effective date. For the purposes of this Privacy Policy, Users include anyone who accesses or registers for the Site and, if the User is a minor, the parent or legal guardian of that minor (together, “User, Users, You or Your”). As required by law, We will not use personal information in ways that are materially different from the ones set forth in this Privacy Policy without providing notification of such practices and obtaining consent. If We make any material changes to this Privacy Policy, We will post a notice of these changes on the Site and in this Privacy Policy and, to the extent required by applicable law, We will obtain Users’ consent. Users are advised to consult this Privacy Policy regularly for any changes.

This Privacy Policy only applies to information a User provides to Us while visiting or using Our Site. Information a User may provide in visiting or using Our Site falls into two broad categories: Personally Identifiable Information (“PII”) and Aggregate Information (“AI”). PII is information that is personal to a User and which can be used to identify or contact a User, including first and last name, home or other physical address including street name and city or town, email address, telephone number, Social Security number, or any other identifying information that would permit physical or online contact with a User. Aggregate Information is information that does not identify a User, and may include, for example, statistical information concerning the web pages on Our Site that Users most frequent and Users' activities on the Site. Our Privacy Policy governs both categories of information, as detailed below.


1. Information We Collect

1.1 Personally Identifiable Information (“PII”)

We require consent from a parent or legal guardian (“Parent”) when a minor User wishes to register for the Site. During the registration process, We directly collect certain information from the User, including a Parent’s email address; a User name and password; and the minor User’s gender, birthday (date, month and year) and email address. Some of this information is PII. We may not, and do not, require a User to disclose more information than is reasonably necessary to participate in activities on Our Site. Users are not required by law to provide such information, but must provide it if they wish to become a registered User of the Site and receive additional communications as detailed in Sections 1.2 and 2 of this Privacy Policy.

Parents can review a minor User’s PII, ask to have it deleted, and refuse to allow any further collection of use of the minor User’s PII. See Section 4 for procedures Parents should follow for such review, deletion or collection requests.

When a User becomes a paid registrant of the Site, We engage third parties to collect PII from the payer on behalf of such User. The types of information that may be collected and stored at that time include the payer's full name, email address, credit card billing information including mailing address, and such other information as may be requested from time to time. That information is safeguarded with appropriate security and it will not be used for other purposes. The third parties We engage to collect payment information from Our Users have agreed to maintain the confidentiality, security, and integrity of the personal and financial information they obtain from Site Users, and to only use this information on Our behalf. We encourage all Users to read the privacy policies and other terms of such third parties' websites before using their services.

The Site gives Users the ability to chat and interact with other Users. For Users’ safety, We strongly encourage Users to not disclose their PII to other Users, or ask other Users for their PII while on the Site. If You disclose PII through the chat function or while interacting with other Users while using the Site, be aware that such information could be read, collected or used by other Users. We are not responsible for the PII You submit through the chat function or while otherwise interacting with other Users while using the Site.

If a User does not provide certain PII to Us, then We may not permit that User’s Site registration or membership and that User may be denied access to certain content, games and other functions on the Site, or other information, products or services.

1.2 Aggregate Information (“AI”)

AI includes information concerning Users’ activities at the Site (including, but not limited to, statistical information about which pages are visited, the date and time of the visits, other User activities and how long Users view the Site pages) and information Users’ browser sends whenever Users visit a website (such as computer’s Internet Protocol address, browser type, the web pages that were visited before visiting the Site).

When a User uses a widget or any other tool offered by Us, whether on the Site or on a third party website, including a website owned or operated by a User, We may record data related to that activity, the deployment of the widget or tool, and any other account related data.

We or a third party acting on Our behalf may collect this AI through the use of technology such as unique identifiers, or “cookies,” as set forth in Section 1.3.

1.3 Cookies

We use “cookies” to save User name, password and language selection for future log-ins to the Site, to better understand how Users interact with the Site, and to monitor web traffic routing on the Site and aggregate usage of the Site.

Cookies are small text files that a website can use to recognize repeat Users, to facilitate the User's ongoing access to and use of the website, and to compile aggregate data to improve the website. Cookies work as follows: We will send a cookie to a User’s browser that uniquely associates that User’s computer with information stored at the Site. That User’s browser places the cookie in its cookies file. When that User next accesses the Site on his or her computer, the Site recognizes the cookie, makes available the stored information (such as User names, password and language selection), and may add new information based on the present visit.

1.4 Communications

We collect, store and may review records of communications that Users send to the Site. When a User sends email or other communications to Us, regardless of whether or not the communication contains PII, We may retain those communications in order to process that User’s inquiries, respond to requests, and improve Our services.

Users are free at any time to opt-out of receiving email and other information We may send to them by following the unsubscribe instructions provided in such communications, or by contacting Us, or by sending written notification by registered mail to Our address set forth in Section 6. If a User elects to opt-out of receiving emails regarding compliance with the Site's Terms and Conditions and other rules and policies to such email address, We may immediately terminate that User’s account and membership with, and access to, and use of the Site.

1.5 Other Websites, Third Party Surveys and Questionnaires

We offer and provide access to the Site in connection with other websites. Personally Identifiable Information that you provide to those sites may be sent to us in order to enable use of the Site. We process such information in accordance with this Privacy Policy. The other websites have different privacy practices and we encourage you to read their privacy policies.

This Privacy Policy applies only to the Site. We do not exercise control over hyperlinks that link to external websites from within the Site. We may present links in a format that enables Us to keep track of whether these links have been followed. In addition, third party companies and individuals which We use to perform services related to administration of the Site (including without limitation bill and credit card payment processing), and other websites, may place their own cookies or other files on Users’ computers or collect data or solicit PII directly from Our Users. Other websites may follow different rules regarding the collection, use or disclosure of PII that You submit. We offer and provide access to the Site in connection with other websites. PII that Our Users provide to those other websites may be sent to Us in order to enable Our Users’ use of the Site. We process such information in accordance with this Privacy Policy. Other websites may have different privacy practices. We encourage Users to read the privacy policies and other terms and familiarize themselves with the privacy practices of the other websites before using their services.

Users may be offered through the Site to participate in third party surveys and questionnaires which may include disclosure of Your personal information. A minor User’s participation in surveys and questionnaires is not mandatory and requires the consent of the minor User’s Parent.


2. How We Use, Store and Disclose the Information We Collect

2.1 Collection, Storage and Use

We may actively collect, store and use information Users provide to Us on Our Site to:

  1. enable Users to log-in into the Site;
  2. administer use of the Site and Users’ Site accounts, including, but not limited to, communications with a minor User’s Parent at the Parent’s email address provided during registration:
    1. to provide a minor User’s Parent with access to any PII the minor User has provided;
    2. to provide notification regarding the site, such as any future amendments to its privacy practices or this Privacy Policy;
    3. regarding a minor User’s misconduct or inappropriate behavior in connection with the Site;
  3. ensure all Users follow the Site's Terms and Conditions and other rules and policies;
  4. ban a User temporarily or permanently for failure to follow the Site’s Terms and Conditions, rules and policies, or for other misconduct or inappropriate behavior;
  5. respond to questions and comments from Users;
  6. provide Users with updates, materials and other communications related to the purposes of the Site, or with information or offers from Us or third parties that We believe Users may find useful or interesting;
  7. provide registered Users, upon their request, with a newsletter featuring news and information about the Site;
  8. monitor and analyze the Site (including, but not limited to, measuring Users' interest in and use of various areas of the Site;
  9. improve the functionality, design and quality of the Site;
  10. perform the technical administration of the Site;
  11. investigate cases of suspected abuse or fraud;
  12. prepare statistical and other summary analyses of Our Users' behavior;
  13. as provided below.


2.2 Service Providers and Other Third Parties

We may employ third party companies and individuals to facilitate the operation of the Site, and to perform services related to administration of the Site (including, but not limited to, bill and credit card payment processing, maintenance, hosting and database management services, web analytics and administration). These third parties have access to Users’ PII only to perform these tasks on Our behalf.

We may share AI, and reports based on AI, with third parties for industry analysis, demographic profiling, other commercial purposes, or to deliver targeted advertising about other products and services. No such AI that We provide to third parties will contain PII.

2.3 Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose any information about Users, including PII, to government or law enforcement officials or private parties where We are required to do so by law, including, but not limited to, in response to a court order or subpoena. We may also disclose PII in response to a request by a law enforcement agency or other public agency (including, but not limited to, schools or children services) or if We believe such disclosure may prevent or mitigate the threat of crime or harm to Users or others, facilitate an investigation related to a minor User’s safety or public safety, protect the security or integrity of Our Site, or enable Us to take precautions against liability.

This Privacy Policy will be governed by and construed in accordance with the laws of the State of New York. If for any reason a court of competent jurisdiction finds any provision or portion of this Privacy Policy to be unenforceable, the remainder of the Privacy Policy will continue in full force and effect.

2.4 Business Transfers

In connection with a sale of all or part of Our business, or sale or transfer of assets, or an acquisition, merger, reorganization, or in the event of bankruptcy, We may transfer PII to a third party as part o the transaction, to the extent permitted by applicable law.


3. Security and How We Safeguard Information We Collect

The security of Users’ information is important to Us. We have put in place appropriate security systems designed to prevent unauthorized access to, disclosure and use of information Users provide to Us. These systems are structured to deter and prevent hackers and others from accessing this information. Due to the nature of Internet communications and evolving technologies, however, We cannot provide, and expressly disclaim, any assurance that the information provide to Us will remain free from loss, misuse, or alteration by third parties who, despite Our efforts, obtain unauthorized access.

4. How To Obtain Access to Information You Provide, And To Remove or Change It

Users may change their passwords by submitting a password re-set request to the Site.

Users may, to the extent permitted by law, request the deletion of their PII, unless We are required to retain such information by law. Please contact Us as set forth in Section 6 if You would like to access the PII We have collected online from You, correct errors in such PII, request to have the PII deleted or no longer collected or maintained. The deletion of data shall effectively terminate Your User account and membership with, and access to, and use of the Site. We reserve the right to verify the identity of any person making an opt-out or correct/update request, but shall have no liability whatsoever resulting from false or erroneous requests.

We may at Our discretion delete any information provided by a User or related to a User, pursuant to Our policies as then in effect, to the extent permitted by applicable law.


5. International Processing or Transfer

To the extent permitted by applicable law, Your information may be processed or transferred outside of Your state, where the privacy laws may not be as protective as those in Your jurisdiction.

6. Contacting Us

If You have any concerns or questions about this Privacy Policy, please contact Us at Support_us@ekoloko.world or by registered mail to Our address at Virtual Tweens Ltd., 29 Harash Street, POB 7357, Hod HaSharon, Israel 45240.


Copyright © 2012, Virtual Tweens Ltd. All rights reserved.